About CalaBu

CalaBu Massage & Coaching was founded in 2019 by Imma Boada Arjona, a multidisciplinary professional with over 30 years of experience in leadership, team management, and people development.

Born in Vic, Catalonia, and the eldest of seven sisters, Imma began working in hospitality at just 16 while studying Tourism at the University of Vic in Barcelona. By her early twenties, she was managing successful restaurants while supporting her father’s lighting and security systems company. At 25, she became Sales Manager at Boada Energy, later joining Holophane Europe in the UK, where she played a key role in mergers, marketing, and international sales.

Over the next 25 years, Imma held senior leadership roles across Europe, including Director of Lledó UK, National Sales Manager at Kingspan Light + Air, and National Mechanical & Electrical Sales Manager at Mitsubishi Electric UK. These experiences gave her deep expertise in corporate strategy, team development, and international business.

In October 2025, Imma returned to her roots in Catalonia to dedicate herself fully to coaching, holistic therapies, and corporate retreat organisation. CalaBu now blends her corporate expertise with her passion for wellbeing, gastronomy, and wine, creating transformative experiences for individuals and teams.

For the last 20 years, Imma led the UK business of Lledó Group, Spain’s largest lighting manufacturer, before taking on senior roles at Kingspan Light + Air and Eaton Corporation. In 2021 she joined SSE Energy Solutions as Senior Business Development Manager, and in 2024 became National Sales Manager at Mitsubishi Electric UK, where she managed a team of seven and achieved sales of around £30 million with major mechanical and electrical contractors.

As part of my holistic outlook on life, I qualified as a massage therapist in 2019, earning diplomas in:

• Classic Swedish Massage

• Indian Head Massage

• Warm Bamboo Deep Tissue Massage

• Abdominal Massage

• Natural Facelift Massage

• Lymphatic Drainage

• Auricular Therapy

I also trained in acupressure, cognitive behavioral therapy, and became a Reiki Master. To deepen my knowledge, I completed Health & Wellbeing, Coaching, and Mental Health studies at the Open University and Purdue University.

Beyond formal training, I have organised and contributed to health and wellbeing retreats, incorporating yoga, lymphatic drainage workshops, and rituals. I also create and guide my own meditations, and practice spiritual and crystal healing.

This holistic foundation allows me to bring balance, clarity, and renewal to individuals and teams, combining therapeutic techniques with personal growth practices.